▲ Namseoul University Launch Ceremony

▲ Sun Moon University Launch Ceremony

The Chungcheongnam-do Provincial Government announced on the 8th that it has organized and officially launched the "2nd University Student Tourism Promotion Team" to invigorate tourism promotion within the province in celebration of the "2025–2026 Visit Chungnam Year."

The province planned this university student promotion team to showcase the appeal of its tourism resources through a youthful lens.

Regional universities, including Namseoul University in Cheonan, and Sunmoon and Hoseo Universities in Asan, have joined forces to form this promotional group, which is particularly notable for operations that highlight the unique characteristics of each institution.

Namseoul University operates an international promotion team centered around foreign exchange students, led by Professor Bae Seong-hwa.

The team produces all content in the native languages of its respective members, deeply embedding local sensibilities and cultural nuances.

The charm of Chungnam, reinterpreted through the unique perspectives of international students, is expected to resonate with a global audience, presenting an approachable yet compelling narrative.

Sun Moon University is actively leveraging its base of over 3,000 international students to act as "global ambassadors," broadcasting the appeal of Chungnam not only domestically but to the world.

Additionally, led by Professor Kim Moon-kyung, the team aligns its activities with the specialized curriculum of the Department of Airline Service. This allows talented students equipped with a global mindset and practical skills to shine a new light on Chungnam from the viewpoint of foreign tourists.

Hoseo University, with Professor Kim Byung-chul of the School of Convergence acting as director, is participating in the promotion team for the second consecutive year, ensuring both continuity and expertise in their activities.

Through the end of this year, the promotion teams from these three universities plan to amplify the value of Chungnam tourism by producing promotional materials reflecting MZ generation trends, such as short-form videos and social media content, featuring major provincial tourist spots and local festivals.

A provincial official stated, "This promotion team, joined by international students, will be a powerful engine introducing the charm of Chungnam tourism to the global market. Through the creative perspectives and passion of local universities, we will shed new light on the value of Chungnam tourism and transform it into a premier K-Tourism destination sought out by people worldwide."

Meanwhile, to heighten the contribution of universities to local community development and solidify a public-private-academic collaboration model fitting the "Local Era," the province signed a business agreement with the Sun Moon University RISE Center on the 1st.

Department in Charge: Tourism Promotion Division, Visit Chungnam Year TF Team

Telephone Number: 041-635-3893