The campaign to combat the falling birth rate under the slogan, “Let us all join efforts to overcome low fertility together!” started in Chungnam, and is now spreading nationwide gaining popularity.
▲ Chungcheongnam-do governor (posted to SNS on February 22)
▲ Mayor of Daejeon Metropolitan City (February 24)
▲ Mayor of Bukgu District, Gwangju Metropolitan City (April 1)
▲ Director of Ulleung Office of Education (April 8)
▲ President of Private Daycare Center Association of Daejeon
▲ Mayor of Geochang-gun County (March 26)
▲ Mayor of Wando-gun County (April 6)
▲ Mayor of Hampyeong-gun County (April 9)
In February 2021, Governor Yang Seung-jo of Chungcheongnam-do became the first person in the relay, launching the campaign to deal with the national crisis caused by the low fertility rate through solidarity and cooperation.
The campaign aims to have all people actively participate in the drive under the slogan, “Let’s care for everyone and make all people happy together.”
Currently, local council members, celebrities, youths, and private organizations, as well as 100-odd local governments, have joined the challenge and are continuing the relay.
Governor Yang said, “We are hosting this relay campaign to draw the participation from every corner of society in an effort to find solutions to the low fertility issue, and I hope we can overcome this national crisis by working together, caring for others, and fostering happiness together.”
The relay campaign proceeds by posting photos or video clips containing catchphrases for overcoming low fertility to social networking services (Facebook, Instagram, Tweet, YouTube, etc.) and selecting two participants per week.